LADA in Canada
During Soviet times, VAZ cars were successfully sold to Eastern Europe. But once in Tolyatti they realized that it was time to ship cars across the ocean.
In the late 1970s, a special enterprise, LadaCanada Inc., appeared, whose duties included the sale of Zhiguli in the North American market. To this end, a five-year contract was signed with Canada, where details of the delivery of the VAZ-2106 overseas were registered.
And soon in Canada, the profit model under the indices 21061−37 and 2106−37. There were legends among the people, they say, these are “completely different cars”. And the spars they have increased strength, and the color is double, and the configuration is fatter.
By and large, none of this reality corresponded. The only thing that really had to redo - it's bumpers. They were aluminum alloy to meet the stringent safety requirements in force in Canada. According to local requirements, the bumper had to withstand a blow at speeds up to 5 miles per hour. Therefore, Soviet engineers equipped the bumper with hydraulic supports, which, in the event of an impact, absorbed energy.
Since 1980, deliveries to the Canadian coast began shipping another "citizen of the USSR" - the Niva SUV. Before that, he had more than successfully tested on the European market.
The Canada version is called Trek. She, like the "six", adjusted to strict requirements.
Four years later, the Volga Automobile Plant expanded the range of products. Conquer Canada went VAZ-2105, dubbed the Lada Signet. And after him - VAZ-2107. Three years later, another Soviet novelty appeared in Canada - the VAZ-2104 (Signet Wagon).
VAZ-2107 was positioned as an improved version of the model 2105. Therefore, it was called the Signet GL. Optics, as well as on all export models, adjusted to North American standards.
Further more. In 1987, a completely new model was brought to Canada - the front-wheel-drive "eight". Like the previous cars, it was first “run in” in Europe before being sent overseas.
As shown by statistics, the Soviet cars fell in love with Canadians. For example, in 1978, they sold about a thousand copies. But in the next they sold about 6 thousand. And by the beginning of the 1980s, the figure had become even more impressive - about 13 thousand.
The growing popularity of "Lada" noticed in the United States.In 1979, the company Satra Industrial decided to establish the export of Soviet cars already on the stellar-striped coast. But nothing came of this idea. It was worth the USSR to send troops to Afghanistan, the United States immediately broke off all trade relations.